he beetle in the picture is the Japanese rhinoceros beetle, scientifically named Allomyrina dichotoma, also known as the unicorn beetle.
Only males grow this impressive, branched horn on their heads. They use the horn to compete with other males for mates and territory.
They belong to the scarab family. Their larvae live in rotting wood and humus, helping decompose dead plant matter in forests. Adults mainly feed on tree sap and ripe fruits.
This species is widely loved by insect enthusiasts for its powerful, tough look.
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